Designing a life you don't need to escape from.

It is one of the most common justifications for daily drinking. “I have too much on my mind. I just need a drink to help me unwind and fall asleep.” And biologically, it works. Alcohol is a central nervous system depressant. It slows down brain activity, relaxes muscle tension, and allows you to drift off into unconsciousness quickly. But anyone who relies on alcohol for sleep knows the second half of the story.

There is a prevalent myth in our culture that addiction is a “choice.” We are taught that if we just wanted sobriety bad enough, we could achieve it. We are told that slipping up is a sign of moral weakness or a lack of discipline. This narrative is scientifically incorrect. If you are a high-functioning professional who manages a complex career, a family, and a busy schedule, you clearly possess discipline.

There is a stereotype about addiction that refuses to die. When we think of “alcoholism,” we think of the man under the bridge. We think of the person losing their job, getting DUIs, or drinking vodka in the morning. We think of “rock bottom.” But for millions of Canadians, this stereotype is not just wrong; it is dangerous. It keeps them stuck in a cycle of shame and silence for decades.